Great Engineering deserves Great Marketing.
Fractional CMO for B2B CEOs who've outgrown agencies, solo marketers, and guesswork, and need a real system to spring ahead.
thought leadership Articles
Marketing Is a System, Not a Shortcut: Why Investment Thinking Matters
If you’ve ever felt like your marketing budget disappears into a black hole, you’re not alone. Most CEOs I talk to have been burned at least once, whether by an underperforming agency, a patchwork strategy, or a marketing hire who was thrown in without clear direction...
When to Hire a Fractional CMO: It Depends on your Growth Readiness Curve
Let’s cut to the chase.
You don’t hire a fractional CMO because your ads aren’t converting. You hire one when you’re done with guesswork and duct-tape solutions—and you’re ready to architect a real, scalable engine for growth...
The Power of a Positioning Statement for Growth in Small and Mid-Sized Businesses
The Power of a Positioning Statement for Growth in Small and Mid-Sized Businesses
Many small and mid-market businesses find themselves at a growth impasse, not due to a lack of opportunity but because of misalignment across various functional areas. One of the most effective tools I recommend is a clear positioning statement...
Four Ways to Load Your Growth Spring
Adviser / Coach: Guidance Only
Diagnostic: 30-day Gap Analysis
Diagnostic: 30-day Gap Analysis
"Help me coach my existing team."
< 5 hours/week
Starting at $5K/mo
Diagnostic: 30-day Gap Analysis
Diagnostic: 30-day Gap Analysis
Diagnostic: 30-day Gap Analysis
"Help me uncover our marketing issues."
30-day gap analysis
Starting at $10K
Fractional CMO: Fill the Gaps
Diagnostic: 30-day Gap Analysis
Fractional CMO: Fill the Gaps
"Help me with a specific marketing project."
4-6 months at < 15 hours/week
Starting at $15K/mo
Interim CMO: Full-time / Fast
Diagnostic: 30-day Gap Analysis
Fractional CMO: Fill the Gaps
"Help me lead marketing while we hire."
40 hours/week
Starting at $40K/mo
see how My clients successfully scaled their marketing
Weaver Manufacturing
Weaver Manufacturing
Weaver thought they needed more leads—what they really needed was a clear identity and here's how we helped them find it.
tsworks
Weaver Manufacturing
tsworks was delivering results but stuck in the shadows - here's how we gave them the story that put their value front and center.
epaCUBE
epaCUBE
epaCUBE had a strong product but no marketing—so we built a go-to-market system that fueled growth and positioned them for a successful private equity sale.
what clients are saying
J.D. Mullin, CEO, TextExpander
Jason Jason stepped in as our interim CMO at a real inflection point and made it count. He brought a steady hand, aligned the marketing team, built the beginnings of a real customer-content engine, and handed off a team in noticeably better shape than when he started, setting up our permanent VP of Marketing for a strong start.
Aby Abraham Thyparambil, President & CEO, tsworks
Working with Jason to lock in our positioning and message felt like a huge weight lifted off my shoulders. That clarity didn’t just help me—it completely re-energized my colleagues and the company at large. For the first time, we had a cohesive story that truly reflected who we are and where we're going. Jason’s leadership brought alignment, momentum, and renewed confidence across the organization.
George Dunham, President, epaCUBE
I wholeheartedly recommend Jason Dyer as a Fractional CMO. Jason's strategic insights and marketing expertise have had a profound impact on our business and strategic planning at epaCUBE. His ability to align marketing efforts with our overall goals, drive results, and lead our team effectively is outstanding. If you're looking for a dynamic marketing leader to elevate your business, Jason is the right choice.
Paul Austin, President & CEO, Weaver Manufacturing.
Jason is a true professional. Our company was in need of a cohesive messaging summary that our sales team could use to describe our unique products and services. Jason took us through a well outlined process and helped us to dig into our organization’s history, behavior and culture and we came out on the other side with a positioning statement and branding material that sums us up beautifully. Our sales team now has clear messaging that helps them to quickly convey our value offerings to new and existing clients. Our team found the entire process to be well paced and enjoyable. Jason delivered results at each key step in the process right on time and we finished the scope of work well within his quoted timetable. Our business is unusual and highly niche focused making it difficult to package up concisely. Jason did an outstanding job of leading us to the concise messaging that we needed, but have struggled with, for many years!
Guy Solomon, CEO & Board Member, Dooblo
Working with Jason over the past almost two years has been a very rewarding leadership partnerships for me as a CEO. As a strategic marketing leader, he quickly became someone I could trust—not just to advise, but to take action. He brought structure, focus, and direction to our marketing efforts and helped bridge the gap between our Israel-based leadership team and our work in global markets like LATAM, APAC, and Africa. What set him apart was his ability to lead virtually while staying fully hands-on. He wasn’t just offering counsel from the sidelines—he was in the trenches with us, guiding strategy while making sure execution happened. In a fast-moving, cross-cultural environment, that kind of steady, expert leadership is rare. Jason delivered it consistently. I’d recommend him without hesitation to any global organization looking for clarity, momentum, and a true partner in marketing leadership.
