Jason Dyer · Fractional CMO
Marketing Leadership That Springs You Ahead.
Jason plugs in as your senior marketing leader — building the strategy, systems, and momentum your B2B company needs, without the cost of a full-time CMO.
30+
Projects completed
30yr
Experience
40+
Happy clients
Trusted by B2B leaders at
Why Work With Jason
Most B2B companies in my sweet spot of $5MM–$150MM trace growth plateaus back to a misaligned positioning statement.
Positioning gap
Priority +38%
Pipeline gap
+21%
Pricing gap
+9%
Spot the big levers
Spot the big levers that unlock real growth.
ICP
Channels
Messaging
Pricing
Brand
One clear positioning statement
Make it simple
Strip away the noise and make the complex simple.
Growth roadmap
Your team
Q1 — Positioning & narrative
Q2 — Go-to-market plan
Q3 — Team & hiring plan
In progress
Build a working strategy
Build a plan your team actually understands. And if you don’t have a team, I can help you build one.
Featured Case Studies
Three brief looks at what happens when positioning, messaging, and go-to-market finally click. Read the full story behind each one.
01
Weaver Manufacturing · Positioning
From “we do everything” to a sharp positioning strategy
A 20-year-old manufacturer thought they just needed more leads. Customer interviews, on-site workshops, and a new messaging pyramid gave them a position they could finally own — and a 9/10 NPS for Jason.
Read Weaver Manufacturing’s story →
02
tsworks · Positioning & ICP
A great product isn’t the issue — telling your story is
World-class engineers and raving customers, but a story that wasn’t breaking through. In one day, Jason aligned leadership around a sharp position, messaging foundation, and ideal customer persona.
Read tsworks’ story →
03
epaCUBE · Go-to-Market
From no marketing to a full go-to-market engine — and an acquisition
A strong SaaS pricing product with no marketing engine. Jason built the end-to-end system — positioning, funnel, lead magnets, and sales scripts — that helped lead to a private equity acquisition.
Read epaCUBE’s story →
What Clients Say
Thoughtful feedback from founders and teams who trusted the process, direction, and final result.
Trusted by B2B leaders
The 6 Growth Springs
A clear and collaborative workflow that moves each project from first idea to polished final result.
My Pricing Tiers
Starting at monthly pricing shown below.*
Adviser / Coach
Guidance only. Help me coach my existing team, less than 5 hours per week.
$
/ month
Weekly coaching for your team
Marketing plan reviews
On-call strategic guidance
Under 5 hours per week
Diagnostic
Includes a 30-day gap analysis to help uncover our marketing issues.
$
/ month
30-day marketing gap analysis
Funnel and channel audit
Prioritized action roadmap
Executive readout session
Fractional CMO
Help with a specific marketing project over 4 to 6 months at less than 15 hours per week.
$
/ month
Own a key marketing initiative
4–6 month engagement
Team leadership included
Under 15 hours per week
Interim CMO
Full-time and fast. Lead marketing while you hire, 40 hours per week.
$
/ month
Full-time marketing leadership
Hiring and team building
Board-ready reporting
40 hours per week
* Pricing shown is starting at and may vary based on scope, timeline, and engagement needs.